Our services

Communication strategy design

We design strategies to help companies effectively communicate with key audiences. Each strategy is individually tailored to meet specific needs and objectives, whether it be helping companies expand into new markets, promoting awareness of a firm’s products or services, or raising corporate profile among key decision-makers. The outcomes are targeted, cost-effective and results-driven communications programs.top

Media liaison and management

  1. Media relations / PR.
    With extensive experience in dealing with national, local and trade media, corporate [conversation] is able to raise the public profile of companies, their personnel and products / services to key target audiences.
  2. Media crisis management.
    corporate [conversation] creates crisis management plans which are tailored to a specific business’s risks, ensuring that senior executives are well-positioned to communicate effectively and in a timely fashion should a crisis situation occur. Simulation exercises can be arranged to provide vital first hand experience of a crisis situation.
  3. Media training.
    corporate [conversation] provides media training services to help business executives maximise their impact when dealing with journalists (TV, radio and print) in any situation.top

Marketing support

corporate [conversation] provides support to company marketing activities. We offer a suite of services such as the production of marketing collateral, website development, the implementation of sponsorship campaigns, communication audits and awards submissions. top

Stakeholder mapping / relations

corporate [conversation] identifies the stakeholders which are, or should be, key audiences for client communication – such as Government officials, local councils, industry associations, non-Government organisations, customer groups or local communities. We investigate current opinions and then design and execute strategies to best communicate with those stakeholders.top

Corporate reputation management

  1. corporate [conversation] tracks company reputation issues and provides advice on their management.
  2. Our executive profile program raises the profile and reputation of key company executives. Each personalised program aims to maximise client visibility to specific target audiences with speech writing and media training services provided where necessary. top

Qualitative research

corporate [conversation] uses its journalistic skills to provide a qualitative research service for companies seeking feedback on key stakeholder relationships, such as with suppliers, clients and consumers.top

Business planning

For small and medium-sized businesses, corporate [conversation] offers a business planning service, the aims of which are to clarify company strategy and to identify a clear set of tactical actions through which company goals can be achieved.top

Made in SA [185k PDF]

Media and corporate communication strategists