ADELAIDE CEMETERIES AUTHORITY
Adelaide Cemeteries Authority is South Australia’s leading provider of cemetery services.
It offers cremation, burial and memorial services at four locations across metropolitan Adelaide including Enfield Memorial Park, Cheltenham Cemetery, Smithfield Memorial Park and the historic West Terrace Cemetery.
The Authority takes an innovative approach to its marketing activities including cemetery tours, dining events, art exhibitions and family days.
Corporate Conversation supports this approach with a range of strategic communication activities aimed at:
Positioning the Authority as a leader in cemetery services
Showcasing the beauty and extent of the Authority’s gardens and grounds
Providing practical information about the range of cemetery services available including prepaid options and natural burials
Promoting events and other activities held across the Authority’s four locations
Encouraging people to talk about death and end-of-life planning
Corporate Conversation’s efforts have strengthened the Authority’s relationships with local media and created editorial outcomes with journalists who traditionally might not have considered reporting on cemetery services.
Media coverage achieved by Corporate Conversation has boosted attendance at the Authority’s “Death Over Dinner” and “Life Over Lunch” events and created dialogue around end-of-life planning.
The Authority’s CEO has been interviewed by journalists across Australia to educate the community about the evolution of funeral and cemetery services.
Corporate Conversation’s activity has promoted the Authority’s relationships with local schools, community groups and religious faiths.
For example, when the Authority sponsored the 2017 International Sikh Games, national media coverage highlighted the Authority’s historical links with the Sikh faith.
Corporate Conversation continues to support Adelaide Cemeteries Authority, challenging traditional perceptions of cemetery services and creating a greater appreciation for the Authority’s role in our community.
Comments from Tony Saulters, Head of Customer Strategy and Communications, Adelaide Cemeteries Authority:
“The team are very committed to what we are trying to achieve and the goal and outcomes we are trying to achieve and we see then very much as an extension to our team.”