Cowell Clarke is one of South Australia’s leading locally owned corporate and commercial law firms.
Cowell Clarke is a proud and successful South Australian business.
Over time the firm has also deliberately built its national and international capabilities and clients, where activity interstate and overseas now accounts for well in excess of 50% of Cowell Clarke’s total revenue.
Having built the 100-strong firm quietly and relatively “under the radar” since 1989, founders Brett Cowell and Jon Clarke – as well as the firm’s executive team led by Managing Partner Rob Comazzetto – recognise the need to boost Cowell Clarke’s profile as part of its overall marketing efforts.
Corporate Conversation was engaged to develop and execute a strategic public relations campaign to promote the firm to local and national audiences.
A high calibre and respected commercial law firm requires a public relations agency that can grasp often complex concepts and develop them into effective and professional communication to target legal and non-legal audiences.
Drawing on its vast experience in the legal services industry, Corporate Conversation quickly became a trusted adviser to Cowell Clarke in regular consultation with the executive team and Partners.
Our ongoing activity involves pro-active generation of regular media coverage closely in line with the firm’s own business development objectives.
This has included media coverage in national and local mainstream press as well as target industry media promoting:
Key Partners and lawyers as experts and leaders within their fields.
Issues affecting business and positioning Cowell Clarke as the solutions provider.
The firm as a successful and growth-oriented entity in a highly competitive marketplace.
Cowell Clarke as an employer of choice to attract high calibre staff.
The important pro-bono and community work undertaken by the firm.
Corporate Conversation has prepared video presentations for senior management at major overseas conferences and is a regular sounding board for the marketing team.
We provide ongoing recommendations and help enact strategies to better leverage online media channels, particularly LinkedIn for the firm and individual staff.