National Australia Bank is Australia’s largest business bank.

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For more than a decade, Corporate Conversation has been helping NAB lift and maintain its media and community profile in South Australia and the Northern Territory.

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Working closely with NAB’s state leadership and national corporate affairs teams, Corporate Conversation has implemented a comprehensive program of media communication and introductions aimed at:

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• Giving NAB a “voice” in South Australian and Northern Territory media.​

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• Positioning NAB as a leading financial institution that contributes to the economic and social success of South Australia and the Northern Territory.

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• Highlighting NAB’s product offering and key points of difference that set it apart from its competitor banks.

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• Introducing and showcasing key NAB executives, their expertise and their understanding of the local market.

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• Ensuring that NAB personnel are front-and-centre as commentators on appropriate local economic issues.

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• Enabling the public to understand NAB’s commitment to community and “giving back” through charitable works and donations as well as corporate volunteering.

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• Emphasising the exceptional culture at NAB – a benefit in attracting not only customers, but also staff keen to work in the NAB environment.

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Corporate Conversation has provided media training to key NAB executives to help them respond to media queries quickly and efficiently, with maximum cut-through.

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With a precise, detailed and scheduled calendar of media liaison, we have proven the benefit of being proactive to pursue editorial coverage, with exceptional outcomes.

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NAB now enjoys a strong relationship with media, who know they can count on NAB for timely and quality commentary, as well as interesting and newsworthy editorial material.

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Corporate Conversation supports NAB’s various sponsorships and other marketing commitments with regular provision of written columns and profile articles tailored to individual customer markets.

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With the rise of video as a storytelling tool, we have been working closely with NAB to create professional video productions of several key initiatives to highlight NAB partnerships.