Workskil Australia is a not-for-profit and charity committed to transforming people’s lives through employment, community, Indigenous, youth and disability services.
It has a network of 69 sites in Victoria, SA, NSW and WA and more than 700 staff, making it one of the biggest organisations of its type.
Corporate Conversation was first engaged by Workskil Australia in 2014 to assist in lifting the organisation’s profile among its target audiences; namely employers, job seekers, government and industry bodies.
At the time, Workskil’s public profile did not adequately reflect the size and nature of its services.
Senior management recognised the need for brand investment through public relations to build greater reach to clients and potential clients.
Corporate Conversation instigated a proactive and strategic national approach to media relations for Workskil Australia. This led to a significant and immediate increase in Workskil’s media exposure and promotion of its key programs across various states.
In a sometimes sensitive industry, Corporate Conversation is also a trusted communications adviser for the senior executive team to help steer the organisation through any challenging issues.
As Workskil Australia has grown so too has its communication requirements.
Beyond traditional media activity, Corporate Conversation has and continues to provide a range of other services including:
Videography: Corporate Conversation produces video testimonials for Workskil highlighting its programs and the positive impact on employers and job seekers.
Social media: Corporate Conversation is a strategic adviser to Workskil with regard to its social media activity, working closely with its internal team.
Networking: Where possible, Corporate Conversation has assisted Workskil in its introductions to businesses that stand to benefit from its services.
Through all this activity, Corporate Conversation promotes:
Workskil as a leading organisation within its field nationally.
Workskil CEO Nicole Dwyer as an industry spokesperson and successful business leader in her own right.
Successful outcomes for employers and job seekers involved with Workskil.
Programs and the related benefits to employers and job seekers to encourage participation.
Comments from Nicole Dwyer, CEO, Workskill
“One thing I like about Corporate Conversation is that they’re engaged in our business. They’re as keen on our success as we are which I really appreciate.”